Most parents today know to check nutritional labels, or so we thought.

University of Adelaide health researchers tracked the food consumption of 430 children aged nine and 10 over six months. "Children obtained nearly half of their daily energy intake from discretionary foods, which people would know as junk foods — often high in fats, salt and sugar.  We're talking about processed foods like takeaway foods, snacks that you might see in a kid's lunchbox, and those convenient foods that are heavily processed in a factory before they get to you."

The study found that 91 per cent of children ate too few vegetables and 99.8 per cent fell short of the recommended daily servings of non-processed meat and other proteins.

 The study which was published recently in the Journal of Human Nutrition and Dietetics – show that 45% of the children's daily energy intake was sourced from discretionary foods high in fat, salt and sugar. 

When you see a natural product  like IQed that contains healthy foods you may not be familiar with such as Turmeric, Amalaki, Haritaki, Gymnema, Green Tea, and Guggul you may google them. We encourage you to do that!  Perhaps at the supermarket there is a complacency to throw things into the basket without checking the ingredient panel.

We know how busy life is!  But think of the consequences.   All children deserve a healthy diet, half aren't getting it.  Doesn't your child deserve a healthy diet?